Need ideas to present by Friday?

I am a customer no service. representative of a small business. I answer the phone, trouble shoot, the assistance of consumers, retail, retail returns. I have no sales / office background until I started here. My boss just hiring to manage shipments. I need something very, very good and it is time to review and I need a raise! I have to get a plan on paper how this can be done / organized. We have different target groups with the shipments. For example, some groups would be many Koi clubs, numerous Aquarium Clubs Farms, farms, fish, seafood Industry etc … We will be ready to mail the material of the same organizations every 6 months or so.

Orientation of advertising that most important thing in those days. Adaptation of ads for the client. That's what Google is doing a lot of money doing it. I would use Google as an example of how well it works. If you do a search on "google ads" or something similar you'll find articles on "targeted marketing" to make his case. His list email and is selective, but I suggest you try to do more of that. You may want to get a letter from the climatic zones of a seed catalog or line. So perhaps for the ranking to his mailing list may send information states with ads for Koi ponds winter before cold states and then to heat. The idea is to send announcements about their time of need. Otherwise you can do to the needs of summer. Earlier in southern something like algeacide. The closer you can get on arrival announcement right before the need for greater response is likely to get. For aquarium clubs or farms of fish that have needs that are ongoing. Since aquariums are controlled environment and not in season you may want to send a notice of four times a year, not only twice. They need their chemicals and supplies throughout the year. So my basic idea is to try to adapt the best ads the client's needs. Another concept along these lines is whether it is possible when you have something to promote or have for sale that you can look to see who could have bought that item in the last year by a computer search of records and send a "preferred customer" offering some travelers know they want and need. That should have a high success rate in blanket marketing. And make sure your preferred customers are removed from the ship blanket to avoid duplication of effort and cost. Those are my ideas. Good luck.

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